B2B music and streaming technology provider Tuned Global is expanding its Social Radio platform for DSPs with the launch of real-time tipping, which allows fans to support artists, DJs and creators.

“Inspired by creator economy giants like Twitch and TikTok, this plug-and-play monetisation layer lets DSPs roll out direct rewards for anyone curating a livestream, saving hundreds of hours in development time and significant cost,” said a statement.

The development of the Social Radio platform comes amid a growing focus on superfans and boosting engagement on DSPs.

“Social Radio turns static streams into the interactive experiences listeners now expect,” said Con Raso, Tuned Global’s managing director. “Fans don’t just want to listen; they want to participate, support and belong. Social Radio turns a traditional streaming experience into something social, expressive and monetisable. The platforms that move first will define the standard for what streaming looks like in the fan-driven era."