In December 2022, Tuned Global, a leading provider of B2B music and streaming technology solutions, partnered with MediMusic, a pioneering British health tech start-up. Over a year later, MediMusic has achieved remarkable progress in utilising music for health benefits across various conditions.
This story represents the unique convergence of music, medicine, and advanced technology. Supported by the three major labels, MediMusic has developed AI-driven personalised medicinal playlists, showing impressive results. NHS trials indicate a 25% reduction in the heart rate of dementia patients – a testament to the power of this initiative, bolstered by Tuned Global’s streaming technology expertise.
MediMusic is poised for commercialisation, currently raising funds to rapidly expand, given the substantial interest from mental health institutions, employee health programs, care homes, dentists, and more.
Music As Medicine – New Survey Data:
A new survey of 1,048 people, commissioned by MediMusic, revealed:
– 42% of Brits are self-medicating with music to reduce anxiety.
– 70% listen to music to make them happy & 46% to remind them of happier times.
– 60% would use a music service if prescribed by the NHS to improve mental health and reduce anxiety.
– Nearly one in 6 (16%) turn to music to take their mind off physical pain.
– 67% consider the impact of music listening important in their everyday life.
– 60% would consider paying for a service using music if shown by scientific or academic studies to improve mental health and reduce anxiety.
– 60% would use such a service when recommended by their GP or another health professional, or if provided for free by the NHS.
– 39% would use this music service to replace medication.
– 41% of people listen to music at least once a day.
Major Record Label Support:
In December 2023, Warner Music Group announced their alliance with MediMusic to explore the potential of music as a therapeutic tool in care homes and hospitals in the UK and US. They’ve joined Sony Music Entertainment and Universal Music Group, who have all agreed to let the MedTech startup use their ‘music as medicine’.This also presents an opportunity for the labels to monetize back catalogues that resonate with older patients. These catalogues and new releases are made available in the MediMusic service with the assistance of Tuned Global’s backend streaming technology.
To celebrate and support those facing Blue Monday – the most depressing day of the year – MediMusic has used its AI technology to compile a ‘Chill Out’ playlist of the 10 most relaxing songs, which can be listened to here.
How MediMusic Works:
MediMusic has pioneered technology that uses artificial intelligence to digitally fingerprint music to develop relaxing playlists to ease pain, anxiety and stress. These have been trialled in the NHS and care homes, reducing the heart rate in people living with dementia by a quarter.
In addition to aiding those with dementia, MediMusic is effective for pre/post-operation, chronic pain, dentistry, Alzheimer’s, Parkinson’s, and Autism, as well as improving motor response in physical rehabilitation programs.
The MediMusic app, designed with a deep understanding of sociological and psychological sciences, personalises music based on the patient’s age, gender, nationality, and ethnicity. It intelligently responds to heart rate variations, curating an ideal 20-minute playlist of calming music designed to lower heart rate and reduce stress hormones.
How Tuned Global Powers the Backend Tech:
Tuned Global provides comprehensive access to the music catalogue licensed by MediMusic. This includes streaming infrastructure essential for scalability and metadata vital for running their algorithms. Like DSPs, MediMusic, supported by Tuned Global, ensures proper royalty distribution to artists and labels, creating a novel revenue stream from medical applications.