Streaming technology provider Tuned Global has partnered with METAL WORKOUT to serve up… ‘on-demand video workouts for metalheads.’

“Fitness went digital during the pandemic but is now experiencing deep differentiation as apps and platforms find their audiences,” said Con Raso, CEO of Tuned Global. “Many of those audiences are defined and motivated by music.

“We are here to turn great fitness ideas and communities into thriving apps that use music to make workouts truly enjoyable, providing a range of straightforward solutions to what was once an administrative nightmare.”

METAL WORKOUT aims to tap into the close ties between pumping iron and Heavy Metal, bringing together experienced coaches and athletes who also happen to be metal musicians. The platform notes that it can make fitness more fun and effective by hooking into the music and lifestyle people already live and love.

‘Some studies have shown, for example, that music can reduce the perceived difficulty of a workout by 12% and increase endurance by 15%.’

“When we started the METAL WORKOUT project, we knew that being a bridge between two big industries like fitness and music would be very challenging,” said CEO METAL WORKOUT Stéphane Lefèvre.

“This bridge is made of metal because we deeply believe that a bespoke experience based on segmented music makes the difference for metal music fans. With Tuned Global, we have found the perfect match thanks to their tools and APIs to achieve a deep segmentation by subgenres of metal: death, thrash, heavy, black…”

Tuned Global’s Con Raso, added “Music increases engagement in digital fitness across many parameters, including session length and subscription retention. For music rights holders, it’s a win as well, as partners in the space can lead to new revenue streams and new listeners for labels, publishers, and distributors.”

www.metal-workout.com
www.tunedglobal.com